Hiring for Culture Fit: Insights from Jaymie Scotto Cutaia, Founder and CEO of JSA

Our guest today is Jaymie Scotto Cutaia, Founder and CEO of Jaymie Scotto & Associates (JSA), a company offering Brand Strategy, Public Relations, Digital Marketing, and Event Planning services to data centers, network operators, technical innovators, sustainability companies, and global commerce and real estate organizations. Join us as we discuss the importance of company culture and how Jaymie has created a positive work environment at her marketing event planning firm. We discuss the competitive advantage of remote work, the significance of real-world events, and the tools used to support a remote culture. Jaymie will also share her insights on the hiring process, the need to recruit for alignment with company culture, personal growth in a strong culture, and the benefits of personality assessments. This podcast, with its valuable tips and advice, is a must-listen for anyone looking to enhance their work culture and maximize employee potential.

Join us as we discuss the importance of company culture and how Jaymie has created a positive work environment at her marketing event planning firm. We discuss the competitive advantage of remote work, the significance of real-world events, and the tools used to support a remote culture. Jaymie will also share her insights on the hiring process, the need to recruit for alignment with company culture, personal growth in a strong culture, and the benefits of personality assessments.

As one of the most influential women in marketing for the telecom and data center industries globally, Jaymie Scotto Cutaia founded Jaymie Scotto & Associates (JSA), an award-winning, industry-focused public relations, marketing and event planning firm, in 2005. Throughout this time, JSA has represented hundreds of brands in thousands of meaningful campaigns and headlines, impacting change and connectivity.

As Founder and CEO of JSA, Jaymie oversees all aspects of company activities and operations, including finance, marketing, public relations, events, advisory board management and product execution. Jaymie has a broad range of experience in marketing domestic and international telecom, data center and technology companies, both public and private, and offers a journalistic view on strategic content writing.

As part of her work at JSA, Jaymie has also created and deployed multiple news and networking channels for the data center and telecom industries, including the Women’s Speaking Initiative (WSI), to encourage more diverse voices in the industry’s conference panels and keynote events.

Quotes

"I think culture is incredibly important because it's what makes people want to stick around and work for your company."
I think virtual organizations have a competitive edge in this remote work environment because we've been doing it since day one. We know the tools, we know the technologies, and we can facilitate efficient virtual communication."
"We have these annual or biennial gatherings where we bring everyone together, and it's just an incredible experience to see the ideas that come out of that. And then we also do smaller meetups throughout the year in specific locations so people can get together more regularly."
"We use tools like Slack, ClickUp, Zoom, and Lattice. Those tools help us with communication, project management, and recognition. We do shout-outs during team calls, and we use the status feature in Slack to acknowledge and appreciate each other's accomplishments."
"I don't interview every candidate, but I do conduct final interviews with our top candidates to make sure they align with our values and goals. It's really about hiring exceptional individuals who are smarter than me and empowering them to take ownership and contribute to our growth."

Episode Resources

Jaymie Scotto Cutaia on LinkedIn
JSA Website
Daniel Todd on LinkedIn
Influence Mobile Website